date: 2011 August 31 (Wed) 15:00-16:00
room: CPS Conference Room
speaker: Naoki Namba (RIKEN)
organizer: Kou Yamada
title: Public relations in science: the next step forward
abstract: Scientific research costs money and has a strong impact on society.
The recent disputes during the Jigyo-Shiwake (governmental screening) and the on-going issues of the nuclear power plants underline the importance of rethinking the relationship between science and society.
The Center for Developmental Biology, established in 2000, was the first center within the RIKEN institute to establish an office for public relations (PR). The office has been carrying out its PR activities, alongside the emergence and expansion of 'science communications' in Japan. In this seminar, I would like to share our experiences over the last ten years, discuss issues related to PR in science and how scientists can engage themselves in these activities.
We will also discuss what is necessary for 'science communications' to evolve and play more significant roles in society.